I read very good reviews on the Novo XT - and tried it at Costco and liked it. But it is really expensive. Can you recommend a chair that would give a similar massage, but for a more reasonable price?

Great question.  I want to know what you really liked about the Novo XT 2.  Was it the 3D deep tissue massage?  Was it the stretch - which is 2-phase on the Novo XT.  Did you like the air compression you got in the arms/hands?  Was the stand-out feature the foot massage?
The Novo XT2 is a premium massage chair.  It is a best seller, precisely because it ranks high in all of these features.  Having the opportunity to sit in a massage chair to determine if you like it, fit comfortably in it, etc. is the biggest challenge when purchasing a massage chair.  So, first I would tell you that we offer 48 month financing at 0% for a monthly payment of $166.65 on the Novo XT 2.  This is when I would recommend giving us a call at 888-978-5285 - so we can determine your needs, wants, likes, to work together in narrowing down your options, to find the perfect massage chair.   

How does the Novo XT 2 compare to other 3D massage chairs?

Human Touch's Novo XT 2 3D deep tissue massage chair, with its extended long roller track, offers one of the best full body massages of any chair available today.
Standout features include the deep tissue mechanism, partial / spot massage to knead out knots and adhesions, excellent 2-position lumber traction (stretch).  This massage chair also has one of the best reflexology foot massages available.  It uses a sheering techniques moving your feet from side to side accross the massaging rollers - and the addition of the air bag compression that gently but firmly presses down on the top of the foot, for deeper relief.  Also, the Cloud technology - which is Human Touch's patented air compression massage, is really sublime.  The airbags inflate slowing, but apply a progressively deeper compression massage - with a real human touch.  We have excellent feed-back from all of our Novo XT 2 customers.